Details on
Book
Strategy
Skills
Inside the Media
All content on this website is copyrighted by Clarence Jones
To order Winning with the News Media:
Winning with the News Media
A Self-Defense Manual When You're the Story
2005 Edition (8th)
By Clarence Jones
Copyright © 2005, 2001, 1999, 1996
This website contains extensive excerpts from the new, 2005 Edition (8th) of America's leading book on news media relations. Reviewers who deal with the media on a day-to-day basis call it the "bible" and say it is simply the best book ever published on this subject.
The book and this website are designed to be a rich resource for news media strategy and personal skill-building, for interviews, news conferences and presentations.
The book is also an almanac of information on how the media operate. Current data on newspaper circulation and broadcast networks, advertising revenue, TV ratings and markets, media ownership -- how the media really work. Inside stuff, told by a former insider.
The site is loaded with public relations tips, crisis management guidelines, and extensive coverage of media ethics.
The full text of Codes of Ethics adopted by two national groups of journalists are included in the book. Several chapters will help you understand current law and landmark court cases on libel and invasion of privacy.
New in this Edition --
Crisis Management
A detailed checklist to help you manage your next crisis
Analyses of recent cases
Accuracy
A lengthy list of recent scandals where creative, star reporters
Wrote fiction that posed as news
Plagiarized other writers, or
Simply got the facts wrong
Media Trends
A completely new chapter that will open your eyes on who owns what
The widespread media holdings of all four TV network corporations.
Can you believe the movie critic on a morning show if the owner of the network
Also published the book
Produced the movie
Owns the theaters where it will be shown
Owns the radio stations where talk show hosts feature it, and
The video rental chain that will stock it when it’s no longer in theaters?
Media Charts & Stats
Current data on the top newspapers
Circulation figures
TV ratings
How advertisers split their money to reach the masses.
And Much More
Click here for the book's complete Table of Contents.
You can also search for words or phrases within the website.
Unlike many websites, there are few bells and whistles. Just good, solid content.
You can easily jump from one subject to another using the navigation bar at the left, which is duplicated on every page in the site. We've tried to make the site easy to browse, the pages quick to load.
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The author of the book, and creator of this site, is Clarence Jones. He travels the world teaching government and corporate executives:
How to deal with the news media
Winning media strategy
On-camera, interview and presentation skills
He knows what he’s talking about. The book -- and this website -- draw from his experience as one of the nation’s most respected reporters in both newspapers and television, and his current career as author, seminar leader, crisis consultant and on-camera coach.
In his preface to the book (complete text) Jones voices his concerns about organizations which fail to create (and rehearse) their media crisis plan.
The suggested checklist in the book was created for a seminar on crisis management that he began the morning of Sept. 11, 2001 at a federal training center near Washington, DC. -- how that morning changed his life and his hope that it has made others more willing to prepare for disaster.
Jones is always interested in your feedback on the book or this site. You can send an e-mail through an automated form by clicking here:
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If you'd like your own copy of Winning with the News Media,
click here for information on how to order.