Details on
Book
Strategy
Skills
Inside the Media
All content on this website is copyrighted by Clarence Jones
To order Winning with the News Media:
Winning with the News Media
A Self-Defense Manual When You're the Story
2001 Edition
By Clarence Jones
Copyright © 2001, 1999, 1996
This website contains extensive excerpts from the 2001 Edition of America's leading book on news media relations.
The website is designed to be a rich resource for news media strategy and personal skill-building, for interviews, news conferences and presentations.
The book is also an almanac of information on how the media operate. Current data on newspaper circulation and broadcast networks, advertising revenue, TV ratings and markets, media ownership -- how the media really work. Inside stuff, told by a former insider.
The site is loaded with public relations tips, crisis management guidelines, and extensive coverage of media ethics. The related resources page lists other websites with substantial public relations and media relations content.
The full text of Codes of Ethics adopted by two national groups of journalists are included in the book.
Several chapters will help you understand current law and landmark court cases on libel and invasion of privacy.
Click here for the book's complete Table of Contents.
You can also search for words or phrases within the website.
Unlike many websites, there are few bells and whistles. Just good, solid content.
You can easily jump from one subject to another using the navigation bar at the left, which is duplicated on every page in the site. We've tried to make the site easy to browse, the pages quick to load. If you're planning to read extensively, a suggestion: Adjust your browser to enlarge the font one notch.
The author of the book, and creator of this site, is Clarence Jones. He travels the United States teaching government and corporate executives:
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How to deal with the news media |
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Winning media strategy |
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On-camera, interview and presentation skills |
He knows what he’s talking about.
The book -- and this website -- draw from his experience as one of the nation’s most respected reporters in both newspapers and television, and his current career as author, seminar leader, crisis consultant and on-camera coach.
In his preface to the book (complete text) Jones voices his concerns about the dramatic shift in American news media ownership. How the current round of corporate mega-mergers makes news stories more suspect. How they change the historical concept of press ownership and may threaten the future of press freedom and a democratic society.
Jones is always interested in your feedback on the book or this site. You can send an e-mail through an automated form by clicking here:
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If you'd like your own copy of Winning with the News Media,
click here for information on how to order.