Ellen Jaffe Jones - Vice President, Winning News Media, Inc.

During her 18 years in TV news, when Ellen knocked on the doors of her investigative targets, they knew they had to come up with some pretty good answers. She now uses those reporting skills to train clients.

In October 2003, she became Vice President of Winning News Media, Inc. She uses her TV experience to help clients tell their story and deal with their newsmedia fears.

She and husband Clarence Jones, who founded the company in 1984, are now the country’s only husband and wife media consultants with backgrounds as aggressive, award-winning investigative reporters.

Ellen and Clarence have each won America's highest journalism awards. At one time, long before they were married, they were competitors at the ABC and NBC network affiliates in Miami. Their combined know-how makes them a formidable team for clients with critical media issues.

Ellen’s responsibilities include on-camera coaching, media crisis consulting, and marketing for the firm. Her career in television broadcast news took her to Des Moines, Miami and St. Louis as an anchor, investigative reporter, producer, assignment editor and photographer.

She was the first woman to anchor the evening news in Columbia, Missouri while she was a full-time journalism student at the University of Missouri.

Ellen’s awards include two Emmys, the National Press Club's 1^st Place Award for Consumer Reporting, United Press International's 1^st Place Award for Investigative Reporting (twice), Missouri Broadcaster’s Association 1^st Place Award for Investigative Reporting, and Investigative Reporters & Editors' Best Annual Top Stories.

In 1987, Ellen broke the story about Chrysler selling "new" cars that had actually been in accidents or used as demonstrators. It quickly became a national scandal, which Lee Iacocca apologized for in a double-page ad published in most major magazines.

Ellen’s most memorable local story led to the conviction of Miami’s school superintendent for using school money to buy gold plumbing fixtures for his vacation home.

After she left television, Ellen worked five years for the largest financial services company in the U.S. As a financial consultant and stock broker, she specialized in socially responsible investing and obtained unusually high returns for her clients.

She has held the licenses in the security industry that are the most difficult to obtain: Series 7—General Securities; Series 63—Uniform State Registration; Series 65—Investment Advisory Agent; and life insurance and annuities.

By working on the inside, Ellen learned the hot buttons of many issues that affect -- and are important to -- the financial industry and corporate America.