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Inside the Media
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To order Winning with the News Media:
Clarence Jones,
news media consultant, and author of five books.
Clarence teaches
people to think like reporters. Then he teaches
them how to win in their next interview, news conference or major crisis.
As an on-camera coach, he teaches presentation skills, showing his clients what they look and sound like to others. Then he shows them how to change what they don't like, improve what they do like.
He knows what he's talking about. Nobody in America can match Clarence's experience and awards as one of nation's most honored and respected reporters in both newspapers and television; and his career (since 1984) as a media consultant, crisis manager, and on-camera coach.
His life is now an open book - They're Gonna Murder You - War Stories From My Life at the News Front. Available in both print and e-book versions.
He is the only reporter for a local TV station to ever win three duPont-Columbia Awards (broadcasting's equivalent of the Pulitzer Prize).
He was the first reporter in America to use a computer (in 1968) to analyze public records for a series of Miami Herald stories about the operation of the criminal courts there.
He began working full-time as a reporter for the Florida Times-Union while he was earning his journalism degree at the University of Florida.
In 1963, as one of the nation's most promising young journalists, he was granted a Nieman Fellowship at Harvard University.
After Harvard, he went to the Miami Herald and became one of that paper's lead investigative reporters. He was working as Washington correspondent for the Herald when -- in 1970 -- he took one of television's most unusual assignments.
With an assumed name and a shell corporation as his cover, he moved to Louisville, Kentucky, to work secretly for WHAS-TV. He was undercover for eight months, daily carrying hidden cameras and microphones into illegal bookmaking joints to document their operations.
He conducted extensive videotaped surveillance of gamblers' daily routines and contacts with law enforcement officers. In one recording made secretly, a high-ranking police official carefully explained the payoff system to a man who was asking how to open an illegal after-hours bar with high-stakes gambling tables.
Jones came out from under cover with two, one-hour documentaries showing the powerful influence of illegal gambling in the community. His work there gained immediate national attention.
In 1972, Jones returned to Miami as investigative reporter for WPLG-TV, specializing in organized crime and official corruption. In addition to the three duPont-Columbia Awards, his work for WPLG-TV earned four regional Emmys. He received the Robert F. Kennedy Award for a lengthy series analyzing anger in the black community that led to the Liberty City riots that killed 18 people.
While he was reporting for WPLG-TV, he also taught for five years as an adjunct professor at the University of Miami.
In 1984, he published the first version of Winning with the News Media, originally titled How to Speak TV - A Self-Defense Manual When You're the News.
It quickly caught on, and he left reporting to form his consulting firm. He works with corporate and government executives all over America, teaching them media strategy and on-camera skills.
Now in its Eighth Edition, Jones' book is used as a textbook in his seminars and by many corporations, government agencies and national associations who do their own media training.
How to get your copy of Winning with the News Media
Other books by Clarence Jones:
They're Gonna Murder You - War Stories from My Life at the News Front
Webcam Savvy - For the Job or the News
Sailboat Projects
Shortcuts for Windows PCs
All are e-books available at most online booksellers. The Kindle version is at www.amazon.com . You don't need to have a Kindle to download or read them. A free downloadable program is available at amazon.com -- Kindle for PCs -- that gives you all the features of a Kindle Fire. All other versions can be found at most booksellers, or at the books' distributor - www.smashwords.com. If you don't own a portable e-book device, you can download the PDF version (Adobe Acrobat) and read it on your computer.
Clarence is an inventor and tinkerer who frequently sells magazine and newspaper articles on gadgets he invents to improve his home or his sailboat.
He and his wife, Ellen, are both avid sailors and photographers. They sail their 28-foot Catalina from their home on Anna Maria Island in the mouth of Tampa Bay. She is the author of a best-selling cookbook, Eat Vegan on $4 a Day.