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To order Winning with the News Media:
How Advertisers Spend Their Money
From:
Winning with the News Media
A Self-Defense Manual When You're the Story
2005 Edition (8th)
By Clarence Jones
Copyright © 2005, 2001, 1999, 1996
The chart below comes from the chapter on News Media Trends.
Newspapers had always led TV, in terms of total advertising dollars spent.
But television had been gradually creeping up on them for years. In 1995, TV caught up, as has been increasing its lead each year since.
Source: Universal-McCann Insider's Report