Details on
Book
Strategy
Skills
Inside the Media
All content on this website is copyrighted by Clarence Jones
To order Winning with the News Media:
Winning News Media, Inc. is an Anna Maria, Florida, company that specializes in crisis management consulting and on-camera coaching.
Nobody in America can match Clarence Jones' experience in newspaper and television reporting, news media consulting, crisis managing, on-camera coaching.
Click on the photo to jump to his credentials
Clarence Jones
After he wrote Winning with the News Media in 1984, Jones left a remarkable reporting career to create the consulting firm. The bulk of his business is seminars for small groups of executives in both government and private industry.
He also does a lot of one-on-one coaching, using videotape to polish personal skills for:
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Interviews |
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News conferences |
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Public presentations |
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Court & legislative committee testimony |
When a correspondent from 60 Minutes or 20/20 knocks on your door, the panic sets in. That's when he's often called in to help manage the media crisis. And ease the fear.
For group training, Winning with the News Media is the textbook for the class. It contains all of the core information on media relations strategy, personal skill, and inside information on how the media really work.
The typical workshop begins with about two hours of PowerPoint slides and video clips to teach the basics:
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Ten Commandments of media relations |
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How reporters decide whether you're a good guy or a bad guy |
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Current shifts in media ethics and ownership |
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Differences between print and broadcast news and personalities |
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How to craft a quote that won't be misquoted |
Then hypothetical media situations are passed out, custom-tailored to fit the group.
The class becomes the command staff, debating -- and then deciding -- the best strategy for dealing with the media problem. Members of the class are chosen to role-play that strategy, on camera.
There is instant replay, and constructive criticism for those who've been in the hot seat.
Sometimes, Clarence makes suggestions for how to do it better. A portion of the situation is taped again, so the class can see the difference. Those who've been on camera can decide which technique works best for them.
In virtually every workshop, someone says:
"This is the best training I've ever had."
If you're interested in:
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A workshop for the people in your organization |
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Personal, on-camera skill-building |
OR if you have
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A looming or potential media crisis |
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A difficult news conference ahead |
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An important presentation to plan |
Winning News Media, Inc. can help!
PHONE: 941.779.0242
You can also reach them by clicking below. This will (in most browsers) bring up an automatically addressed e-mail window.
If that doesn't work, click here for more contact information.
And as a first step, you probably should have your own copy of
Winning with the News Media.